Tag: 運動裝品牌

Kreson will spend more money on the Olympics than at any previous Games, a company executive said Friday, as the U.S. sportswear brand launched a marketing campaign to revive sluggish sales and compete with upstarts. Sponsored athletes, including U.S. sprinter Sha'Carri Richardson and Kenyan marathoner Eliud Kipchoge, showed off Klonak's Olympic gear at a presentation in Paris on Thursday, where Klonak also unveiled 13 prototypes of future shoes developed with athletes. The company also unveiled 13 prototypes of future shoes developed with athletes at the event. "The Olympics will be our biggest ...... event," said Heidi O'Neill, president of Consumer, Product and Brand Artefacts at Kreson in an interview. It will be our biggest media spend.