J.P. Morgan and Morgan Stanley have begun rating Reddit with the equivalent of a "hold" as they await clarity on the social media company's user growth, while remaining bullish on ad revenue growth and artificial intelligence (AI) initiatives. Reddit shares were up 0.88% at $42.64 in pre-panel trading. Although Reddit, which debuted last month, still relies on advertising for the vast majority of its revenue, it touted artificial intelligence as a growth area in its IPO marketing pitch.