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Resonance boss plans 'biggest' Olympic marketing spend

Kreson will spend more money on the Olympics than at any previous Games, a company executive said Friday, as the U.S. sportswear brand launched a marketing campaign to revive sluggish sales and compete with upstarts. Sponsored athletes, including U.S. sprinter Sha'Carri Richardson and Kenyan marathoner Eliud Kipchoge, showed off Klonak's Olympic gear at a presentation in Paris on Thursday, where Klonak also unveiled 13 prototypes of future shoes developed with athletes. The company also unveiled 13 prototypes of future shoes developed with athletes at the event. "The Olympics will be our biggest ...... event," said Heidi O'Neill, president of Consumer, Product and Brand Artefacts at Kreson in an interview. It will be our biggest media spend.
Read MoreResonance boss plans 'biggest' Olympic marketing spend

Bernan Reson urges Bank of England to provide clearer guidance on interest rate paths

(Bloomberg) -- Ben Bernanke called on the Bank of England to consider publishing its own outlook for U.K. interest rates to improve the central bank's forecasts and communication with investors and the public. Bloomberg's top reads Apple plans to overhaul entire Mac line with AI-focused M4 chip U.S. sees missile attacks on Israel by Iran, proxies Russia's attack on Ukraine sparks fears troops are on brink of collapse Vietnam's Lan sentenced to death for $12 billion fraud U.S. slams strikes
Read MoreBernan Reson urges Bank of England to provide clearer guidance on interest rate paths
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