It's a bull market. Invest $5,000 now.

The bull market is in full swing.Standard & Poor's 500 Index (S&P 500A number of indices, such as the Carburetor, have also been hitting new highs, much to the delight of investors. That said, if you're looking to add a quality company to your portfolio, then look no further than thewhicheverIt is always wise to continue to add to your position in good stocks, regardless of market conditions. The composition of your portfolio and its performance in different market conditions will depend more on your risk appetite, your investment objectives and the types of companies you generally prefer.

If you have a large sum of money - say $5,000 - to invest in stocks right now, here are two names to consider that can take advantage of the bull market but will serve you well in any market environment.

1. HubSpot

HubSpot (NYSE: HUBS)is a software-as-a-service (SaaS) company that provides a range of services to small and medium-sized businesses. These products include marketing automation software, customer relationship management (CRM) software for sales, content management software and business-to-business (B2B) software.

The company has been busy incorporating artificial intelligence (AI) mechanisms into its range of services. These include an AI website generator; an AI-enabled email, blog and web content writing service; a chat bot generator; and an AI companion called ChatSpot, which provides real-time data and keyword ranking, among other solutions.

Currently, HubSpot controls approximately 37% of the marketing automation software market. The market in this area is expected to grow by more than 100% from 2023 to the early 2030s, with a global market total of more than $11 billion by the end of the forecast period. Effective online strategies and processes are key to helping businesses of all sizes thrive and stay competitive in today's digital world, and HubSpot has had a lot of influence in this area.

In 2023, HubSpot's aggregate sales were $2.17 billion, a year-over-year increase of 251 TP3 T. Nearly all of the company's revenue comes from recurring subscriptions. Another small portion of revenue comes from professional services such as training and consulting solutions. Last year, HubSpot's total subscription sales were $2.12 billion, an eye-popping 261 TP3T jump from 2022. Professional services and other revenue fell 161 TP3T to about $47 million.

Under Generally Accepted Accounting Principles (GAAP), the company is not currently profitable. However, the company did generate $351 million in operating cash flow in 2023, up 29% from the prior year, and ended the 12-month period with approximately $1.7 billion in cash and investments on its balance sheet.

JefferiesA recent report confirmed a Buy rating on the company's stock, while projecting that by 2028, HubSpot's annual revenue will reach $5 billion. Some Wall Street analysts point out that the stock's 12-month upside potential is a median of 15%, with a high of 31%. Regardless of how the stock moves next year, this looks like a company with a lot of potential to be tapped. For long-term investors, this could be a valuable buy. A $5,000 investment gets you 7.3 shares of HubSpot stock.

2. Costco Wholesale

Costco Wholesalefirms(Costco Wholesale, NASDAQ resonance code: COST)continues to deliver impressive growth through its time-tested warehouse club business model. It is undeniable that in the context of the global economy, many shoppers' wallets are tighter than ever and the costs associated with basic consumption are causing consumer dissatisfaction.

During this period, Costco's membership model and global chain of 875 retail warehouses, where only cardholders can shop, drove steady revenues and profits. For consumers, a relatively low annual membership fee (the basic membership fee is only $60) provides access to a range of products and services, including necessities such as bulk food, at a lower price, which has become increasingly attractive in this environment.

For Costco, the membership fee model fulfills multiple objectives. While most of the company's revenue comes from merchandise sales, the vast majority of its profits come from membership fees. Membership fees, as a measure of profit, are part of the reason the company is able to sell its products at such low margins. Since customers cannot enter its stores unless they have a membership card, Costco ensures that when they do enter its stores, they usually turn into sales.

This membership model is very sticky, and Costco has an impressive track record of maintaining a very high renewal rate. In the second quarter, Costco's membership renewal rate was 92.91 TP3T in the U.S. and Canada, and 90.51 TP3T globally. At the end of the second quarter, Costco ended the year with 73.4 million paid family members and 132 million cardholders, an increase of 7.81 TP3T and 7.31 TP3T year-over-year, respectively.

At the end of the quarter, the Company also had 33.9 million paid Executive Members ($120 annual premium membership). It is worth noting that Executive members now account for $73% of global sales and $46% of paid members. net sales totaled $57 billion in the second quarter, up approximately $6% from a year ago. Costco's e-commerce site, which does not require a membership to shop, but which is available to non-members for a higher fee, saw its net sales increase by $18% year-over-year. Net sales increased 18% year-over-year.

Costco's net income for the quarter was $1.7B, up 19%, and membership fees were $1.1B. Although Costco's yield is low at less than $1%, its dividend has grown by about $1,90% over the past 10 years. Costco's stock price has been performing exceptionally well, which means the yield is low and the stock price is up $40% from a year ago. This household name remains a solid buy for investors looking for a steady stream of earnings and some passive income. The stock remains a solid buy for investors looking for a steady return and some passive income. An investment of $5,000 will get you about 7 shares of Costco stock.

Should you invest $1,000 in HubSpot now?

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Rachel Warren does not own any of the stocks listed above.The Motley Fool holds recommendations for Costco Wholesale, HubSpot and Jefferies Financial Group.The Motley Fool has a disclosure policy.

The Bull Market is Here: The Best Time to Invest $5,000 Now was originally published by The Motley Fool.