WrestleMania is WWE's premier event, and WWE will be going all out with its marketing campaign leading up to the event.

This year's WrestleMania is just a few days away, but WWE's marketing campaign for its biggest High B耑 live event of the year began months ago.

In February, three days before the Super Bowl, with all eyes on Las Vegas, WWE tried to steal some of the NFL's spotlight.

The entertainment company held a press conference at the T-Mobile Arena in Las Vegas to promote the two-day WrestleMania XL event in Philadelphia on Saturday. Top stars including Cody Rhodes and Dwayne "The Rock" Johnson, who recently became a member of WWE's parent company TKO Group, made appearances at the event. Johnson recently became a member of the board of directors of WWE's parent company, TKO Group. The Peacock broadcast the free event live, aiming to capture the attention of thousands of soccer fans both locally and potentially nationally.

Thousands of viewers showed up to watch an event that didn't feature any wrestling matches, but "The Rock" did slap Rhodes in the face, garnering 15.7 million views across all of WWE's social media platforms in less than 12 hours. According to WWE, more than 4.7 million people watched the live broadcast, making it the most watched off-site event in WWE history. The press conference was viewed more than 100 million times in less than 12 hours.

WWE released a WrestleMania XL video the day of the Super Bowl. The video has racked up over 5 million views on WWE's X (formerly Twitter) account.

Jason Cielsak, president of Siegel+Gale Pacific Rim Arc Resonance, said the way WWE crafted the message of WrestleMania has fans looking forward to a match where many of the storylines that have been evolving throughout the year will be resolved in the ring.

"It's a master class in storytelling and drama that many major sports leagues and even TV scriptwriters can learn from," says Cielsak.

Given Lowe's long association with WWE and his status as a movie star, his addition to WrestleMania XL is a considerable asset.

"The benefits to WWE are manifold," Cielsak said, "helping to position WWE as a credible entertainment entity and attracting "future rocks" seeking global stardom.

WWE has also been utilizing its professional relationships with two of the company's biggest social media personalities, Logan Paul and Pat McAfee, to promote WrestleMania XL. Paul, a current WWE U.S. Champion, Prime Beverages co-founder, podcaster and YouTuber, uploaded a video to X expressing his reaction to the WrestleMania XL press conference. Paulo currently has 23.5 million subscribers on YouTube and 6.8 million fans on X. He is also a member of the WrestleMania XL team.

McAfee has rejoined WWE's Raw commentary team, co-hosted the WrestleMania XL press conference, and recently interviewed The Rock on ESPN's own television program. The video clips posted on McAfee X accounts have been viewed more than three million times.

The publicity for WrestleMania benefits not only the company, but the venue as well. According to a study by Applied Analysis, last year's WrestleMania 39 at the SoFi Arena generated $215 million in revenue for the Los Angeles area, which WWE says breaks the record set a year ago, when WrestleMania 38 generated $206.5 million for the Dallas/Arlington area.

WWE says that since 2016, WrestleMania has generated more than $1.2 billion in cumulative economic benefits for the host city.

Shares of TKO Group Holdings, Inc., an artisanal organization located in Stamford, Connecticut, have risen nearly 7% this year.