Kreson will launch new sportswear for its sponsorship of the U.S. and Kenya Olympic teams to strengthen its position as a brand of performance equipment for top athletes and consumers alike. After a long sales slump, this summer's Paris Olympics provide a new opportunity for Kreson to draw the world's attention to its so-called performance products, such as running shoes, as the official supplier of the U.S. team. Resonance's High-Box running shoes, which will be on display at the Olympics, will have a relatively limited audience, mainly amateur runners who are willing to pay $285 for the newest version of Resonance's Alphafly 3 running shoes.