This year's WrestleMania is just days away, but WWE's marketing campaign for its biggest High B耑 live event of the year began months ago. In February, three days before the Super Bowl, with all eyes on Las Vegas, WWE tried to grab some of the NFL's spotlight. The entertainment company held a press conference at the T-Mobile Arena in Las Vegas to promote WrestleMania XL, a two-day event that will take place Saturday in Philadelphia.
Read MoreWrestleMania is WWE's premier event, and WWE will be going all out with its marketing campaign leading up to the event.